Having a website that has high search engine ranking, has many advantages. Although learning seo can be a little mind blowing, did you know that the simplest seo mistakes can ruin your chances of search engine ranking.
1. Targeting the wrong keywords
The first thing you should do is keyword research. If you get this wrong your off to a non starter. Make sure you target the best keywords for your niche, ones that searchers actually are using.
2. Forgetting to use title tags
A common mistake is to forget to use individual title tags for each page of your website. Titles tell searches and Google what your page is about.
3. Over doing flash
Googles spiders cannot read flash when they crawl your site. If you really want to use flash, make sure you also include the html mark-up.
4. Back link spamming
A mistake even those claiming to be the best are making. SEO changes all the time, link farms are not liked by google. You need to spend your time getting one way links from high pr websites.
5. Keyword stuffing
The content you write on your website must make sense. Do not stuff your content full of keywords that have no relevance to your sentences. This will get you penalized by Google quickly.
6. Keyword density too high. Keep it below 5%
7. Duplicate content. If you use content that has been used elsewhere, you will get your website sand boxed by Google. Search engines love fresh content.
8. Inadequate navigation
Your website must have clean navigation and no broken links. It is essential that both visitors and search engine bots can access all your pages.
9. Missing the value of headers
No harm in using images for headers but headers are important and you need to make use of them. Search engine bots don't read images and headers are the first thing they read, surely it makes sense to include your keywords in your headers?
10. Unreliable web hosting. Cheap may please your wallet but it will annoy your visitors and stop you getting high search engine ranking. Google will think your website is not there if it happens to crawl your site during an outage!
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