Having a website that has high search engine ranking, has many advantages. Although learning seo can be a little mind blowing, did you know that the simplest seo mistakes can ruin your chances of search engine ranking.

1. Targeting the wrong keywords

The first thing you should do is keyword research. If you get this wrong your off to a non starter. Make sure you target the best keywords for your niche, ones that searchers actually are using.

2. Forgetting to use title tags

A common mistake is to forget to use individual title tags for each page of your website. Titles tell searches and Google what your page is about.

3. Over doing flash

Googles spiders cannot read flash when they crawl your site. If you really want to use flash, make sure you also include the html mark-up.

4. Back link spamming

A mistake even those claiming to be the best are making. SEO changes all the time, link farms are not liked by google. You need to spend your time getting one way links from high pr websites.

5. Keyword stuffing

The content you write on your website must make sense. Do not stuff your content full of keywords that have no relevance to your sentences. This will get you penalized by Google quickly.

6. Keyword density too high. Keep it below 5%

7. Duplicate content. If you use content that has been used elsewhere, you will get your website sand boxed by Google. Search engines love fresh content.

8. Inadequate navigation

Your website must have clean navigation and no broken links. It is essential that both visitors and search engine bots can access all your pages.

9. Missing the value of headers

No harm in using images for headers but headers are important and you need to make use of them. Search engine bots don't read images and headers are the first thing they read, surely it makes sense to include your keywords in your headers?

10. Unreliable web hosting. Cheap may please your wallet but it will annoy your visitors and stop you getting high search engine ranking. Google will think your website is not there if it happens to crawl your site during an outage!

If you are new to all this Internet malarkey, you would of probably heard the term 'seo' knocking about. Let me help you out a little and fill you in.

Seo stands for search engine optimization.

It is a process of making your websites optimized for search engines such as google.

Why do you need to use seo?

One thing any site needs, regardless of it's purpose, is traffic. You need people to visit your website.

You can use many ways of getting traffic to your site, but by far the best one is the free one. If you learn search engine optimization and optimize all your pages you can get free traffic.

Organic ranking is when you naturally rank high on search engines for your keywords.

This is a biggy you want to be concentrating on.

When someone uses google search, they will normally only click on one of the results that appear on the first page above the fold, so you need to aim for top positions.

Where does a beginner start?

I am going to write articles for beginners. I wont use big overstated terms and i will take it slow.

Seo is not rocket science but it's not easy either.

One thing i will start by saying is to stick with it.

What you need to begin

Website to have a fiddle with

Patience

Tons of coffee lol

Right, that's the basic run down on what seo is. Shall we get you onto the next bit, on how to get high search engine ranking.

1. Your keywords

When choosing which keywords you want high search engine ranking with you must research.

Research is very important, target the wrong keywords and your off to a non starter. Make sure people are using the keywords to search in the first place.

2. Your competitors

In order to get to the top of search engines, you need to beat your competitors. Find out who they are first. In the search bar type in your keywords and analyze the top 10 listed sites.

3. Title

Two tips i can give you for optimizing page titles. The first is to make sure each page has its own unique title.

Secondly try to include your main keywords in the title. But, make sure they are relevant and make sense. Don't keyword spam.

4. Meta

Keyword meta tags should only be used if you are familiar with them. If you get the wrong keyword density, your site could receive a lower ranking.

5. Use h2 and h1 headers

When googles crawlers scour your website. They look at h1 and h2 headers. If you have your keywords in these headers, google will see that they are important.

6. You must always use fresh original content. Google penalizes duplicate content.

7. One way links are a big seo boost. Try and get a link from a high pr website. Remember to have your keyword included in the link.

8. Site maps tell search engine about your website pages. Having a site map will help to get more of your pages indexed.

9. Make sure your title and alt tags have a description.

10. You need to update your website often, even if it is just a little tweak. Google loves sites that are maintained often.

Having your website search engine optimized is very beneficial. I have built a site for all you beginners. Start with seo basics and take it from there.

My previous post was about search engine optimization, or seo for short.

Which one should you use as part of your marketing campaign? Google AdWords or seo?

The answer is a simple one........ Both!

What is AdWords?

It is a pay per click advertising program.

1. Join google AdWords for free.

2. Enter your settings such as your daily budget.



3. Create your keywords list

4. Create your adverts and your ready to go.



Why you should use both google AdWords and seo

Seo friendly pages will bring free organic traffic to your website.

AdWords will bring you fast quality traffic.

Using search engine optimization and google AdWords, will get you the best of both worlds.

I have heard google AdWords is expensive!

To the majority of beginners, AdWords is an expensive learning curve. However, if you use it correctly, the ROI is significant.

I am not going to waffle about the right way of setting up AdWords in this post, you need to digest a bit at a time. But what i will say is that seo and AdWords can compliment each other and actually lower the price you pay for a click on your ad.

For all those newbies to Internet marketing, my advice for you is to learn both seo and google AdWords.

In my next article i will create a post just for all you AdWords beginners.

search engine optimization or seo for short, is the process used to optimize your website for the search engines.

If you have an online business then you will benefit greatly from having a seo friendly website.

Organic traffic from search engines is always good.

When your website ranks high for particular keywords, you will receive FREE quality traffic.

How to make your site seo friendly

1. Keyword research

You need to do a bit of research here and decide the keywords you want to get high ranking with. Remember to include some long tail keywords too.

2. Your URL

This one is optional but i would try and include keywords in your url if you are not going for the branding approach

3. Content

You have probably heard the saying "content is king". It is important but there are too many factors to consider with search engine optimization for it to be as clear cut as that.

You need to make sure your content is liked by search engines and your readers.

Include your keywords, ensuring your sentences make sense. Keyword density should be below 5% to avoid being seen as spam.

4. Links

Now this is an important factor. One way links are the best. But they must be anchored keyword links.

If you can get an anchored one way link to your website from a high pr website, .......BRILLIANT.

They are the main seo tasks you need to implement on your website.

I would be happy to perform a free seo report on your website.