As far as the development team are concerned it is for, "Making cash by feeding the Google Monster it's favourite food without hardly lifting a finger" A snappy statement but it's not about the use of language it's about whether the product is worth the money?

For the initial setup they recommend you purchase MANY domains, hosting and Niche Devil then you install Niche Devil on your on your hosting account, you run the script, insert your chosen keywords and your affiliate links for the store you're building and as if by magic, Niche Devil has spat out a site with contents and products in a gob smacking 36 seconds or so! Wow magic.

Now all you need is a few spend-happy customers, and Niche Devil can even promise that with the aid of pinging but let's take a step back and look at what makes the whole thing tick.

Your server/hosting account has to reach certain minimum requirements before uploading the script via ftp. Just like the old BANS stores, Niche Devil does the same thing and look what happened there.

Niche Devil makes a lot of hype about it's "ever refreshing" content, scraping or pulling media from all around the Internet that relate to your chosen keywords, it looks good and works well but the legality of it as far as copyright is concerned is another matter.

There are statements from Niche Devil such as, "Hurry up, only available for 14 days" which leaves us with a few questions.

They are restricting the window for it's purchase, why? To make you buy now, or do they what will happen when our experience of the product becomes a reality and why would anyone sell a product that makes money so easily, only to tell your competitors about it.